The Most Frequented Shopping Streets in Europe – WWD

INTEL SHOPPING: What is the most frequented shopping street in Europe? BNP Paribas Real Estate and retail Market research firm Locatus has revealed the winners of their recent study of 34 municipalities.

Among the mass shopping markets in European capitals, London’s Oxford Street attracts large quantities of gold with 72,700 people a day. This is followed by Madrid’s Gran Via, with 60,800, followed by London’s Regent Street, which is considered a “mixed” street – with a host of luxury shops, with 56,900. Then there is Milan’s Corso Vittorio Emanuele II, with 54,600, and Paris’s Avenue des Champs-Élysées, also “mixed” with 45,500.

Oxford Street topped the rankings in 2017, the last time BNP Paribas and Locatus conducted the survey. Italy has risen to the top spot since then, and Paris has three streets in the top 20, including Rue de Rivoli in tenth and Boulevard Haussmann in thirteenth. .

Taking into account all 24 of Europe’s largest cities, the story is a bit different. Cologne, Germany’s Schildergasse came out on top, with 77,200. London’s Oxford Street came in second, while Munich and Germany’s Kaufingerstrasse came in third. Frankfurt, Germany’s Zeil is fourth and Madrid’s Grand Via is fifth.

Among pedestrian market shopping streets, Meir in Antwerp, Belgium, takes the top spot, followed by Brussels’ Rue Neuve.

The first three “mixed” shopping streets remain as they were in 2017: London’s Regent Street, with 56,900; Paris and Barcelona’s Champs-Élysées, Spain’s Passeig de Gràcia, with 37,400. In this year’s ranking, 4th and 5th places are held by Munich’s Theatinerstrasse and Copenhagen’s Østergade.

In 2021, purely “luxury” shopping streets are dominated by Düsseldorf, Germany; Rome and Vienna, with Königsallee, Via Condotti and Kohlmarkt, respectively.

For more, see:

Create an exceptional shopping experience

Year End: Brands, Retailers Go Hyper-Digital in a Challenging Landscape

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Market Intel Report New Retail Digital Ecosystem

Amidst retail labor issues, employee retention is essential

By the Numbers: A Retailer’s Guide to Shopper Preferences in 2022

https://wwd.com/fashion-news/fashion-scoops/europe-most-frequented-shopping-streets-1235022990/ The Most Frequented Shopping Streets in Europe – WWD

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